Don't Look Back

Look Book

Don’t Look Back

Sibling-based surf lifestyle brand that focuses on meaningful, local, and personal designs

A capstone course focused on brand development and merchandising strategy. Developed a spin-off brand from an established parent company, creating a business plan and professional look book that demonstrated branding, merchandising, product development, and marketing strategies.

All designs are hand drawn by me.

In order to put it on merchandise, AI was used.